The Benefits Of Free Samples
If you've been operating for years or you're just starting a new site, sending samples of your products could draw the attention of potential
customers. Here are 9 reasons why you should consider giving free samples of
your online products.
Raising awareness
A sample of your brand could be offered to those who haven't tried it before. It is easier to comprehend what you are selling once they've tried, touched and
smelled, felt or heard about it.
Creates a law of reciprocity
When they get the chance to try a sample product, people generally feel more connected to the company. It's usually a form of law of reciprocity that, if
they don't have the ability to actually use your product, they may think of
someone who can. Everyone appreciates receiving a present. Don't be afraid to
offer a gift from your company and also be generous.
Review and provide feedback
Whether it's a new product line that needs to be assessed by the public or you need people to begin giving you valuable feedback to help populate your
testimonial and reviews pages, samples help put your message out. Be transparent
and let recipients know you'd appreciate their comments. This could be a great
way to increase sales, particularly if the customer is blogger.
Check if it's a winner, first
A sampling program is a fantastic method to test an innovative product before it's fully produced, or even before you've decided to purchase an entire
container of it coming from China. It lets you test whether customers actually
like it, before you commit to further. This technique safeguards your cash flow
and lets you determine the size of your sample to make sure that it is accurate.
You may only need to make small changes to make your product a success based on
the results you get from your taking samples.
Thank existing customers
For a surprise, mail some samples with the order. Include a note explaining your thoughts. Inspire customers to spend more than a threshold (some
beauty-related websites will do this) and to receive free product samples. Perhaps you could do this to your customers who spend the most on their birthday or
anniversary, to make them feel special?
Aids in public relations
Sending samples to editors and bloggers is a great way to allow them to assess the quality of your product. Cosmetics and food items are typically
winning samples, but it may be suitable for other items aren't something they're
able to imagine having to experience it in person. You could offer a number of
samples to readers, too. Be sure to offer samples for those attending
exhibitions. Choose a couple of samples that could fit your target
audience.
Social media can help you get more followers. Add a hashtag #giveaway to the name of your product and invite prospective customers to spread the word. You'll
get plenty of press for giveaways that are from your sample category. It is also
possible to create a webpage for future customers to be informed of free samples
opportunities, and at the same time you can sign up to receive news and
updates.
Increase chances of immediate sales
Have you ever been to a store and received an item you liked? The unexpected generosity, the pleasure of discovering a brand new product and the principle of
reciprocity boosts your chances of being able to purchase it. Expos are the
perfect place to showcase your products. It can turn potential customers into
buyers or warm leads. This is an excellent alternative to boring mugs that are
branded with logos.
Shoppers will feel more confident
If you're an online pure-play retailer, you don't have bricks-and mortar stores to provide samples. You'll need to get them out to the public. You must
ensure that your products aren't higher priced than those in the same category.
If they're unfamiliar with your product or if it is new to them, they will have
a lower likelihood of be hesitant. It is possible to test it to see what it is
like and how it works.
